To … or not to …, that is the question (fill in the blank)
It’s incredible how hard it is to get started on things that are seemingly simple to do. Take this blog post (that is hopefully what it is intended to be, so if you are actually reading this on the interweb somewhere, then it actually made it) for example. I started my business in January 2016 and have never blogged, yes, NEVER. Whilst all around me extoled the virtues of blogging, especially in connecting with your clients and growing your business, I refused. Did I hear you ask why? Well, to my mind, my business was all about saving other people time so they could grow their businesses or have a better work/life balance, it wasn’t so they could free up time to read my ramblings (I appreciate you reading this, honestly). Also, what would I write about? How to be more productive? Ways to save time? The benefits of outsourcing? All valuable and important subjects but I was seeing lots of other people do it, so surely my input wasn’t required. So, on I went, until now. So, what changed? I decided to take my business in a new direction and I joined an online group, and took up a content challenge… much like this blog, I was like a deer in the headlights to begin with. However, I had an ah ha moment and grasped the concept of not only why I should blog for my business, but also what I could blog about – thank you to Maggie Giele and the Content Quest. That lead to me spending the majority of 1 day, doing pretty much everything other than writing that first blog post (this), that I was meant to be writing. Now, you’re probably wondering, what on earth any of this has to do with you, lovely person, who just wants to know how and if I can help them, right? Remember what I said previously about, the following: • How hard it is to get started on seemingly simple things? • The benefits of blogging to connect with your clients and grow your business? • My input not being required because everyone else was doing it? Well, here is the thing. You have started a business and want to reach your clients, you want to connect with them and you want your business to grow. All obvious, I know but you’re not sure if you need a website, what the benefits are and besides, everyone else is doing it, so why add to the enormous number of sites out there? I’m sure you’ve probably worked out what I’m going to say next. You’re now reading MY blog post, something I had not thought would happen but yet, here we are. Also, it probably wouldn’t surprise you to hear that other people I knew in my field who were drinking at the blog fountain were getting better reach than me with my head down, not really talking to anyone (I do go to networking events and the like, please do not be alarmed that I do not leave the house). Additionally, by finally getting started and putting in my 2 cents worth, I am doing so in my voice, you are hearing from me, not from the other person who does the same or similar thing. This is exactly the same as some of the reasoning for having a website, for presenting your baby as you would want, showing it off to people and having them coo all over it. Now that we’re better acquainted and you have read this, let’s carry on the conversation. Getting started with your website or maintaining it doesn’t have to be hard, there is help on hand. Like I found the group, you’ve found me and I’d love to help you. Just click on the buttons below and like me, you’ll be seeing that it can be done and there’s really nothing to worry about. Speak to you soon.